Times are changing. Cars are getting faster and smarter. Microchips are getting smaller and more powerful. Televisions are getting thinner and brighter. Why? It’s all because the advancement of modern technologies.
The same is true when it comes to how you market your business. You could use traditional newspapers, yellow pages, radio ads and so forth… But these traditional marketing methods are not effective any longer.
Why? Simply because your customer base is no longer looking for you using these old methods.
Check out these three reasons why you need to capitalize and use modern SEO services and not your traditional marketing methods:
Be Found
As mentioned just a moment ago your customers are no longer looking for your business via traditional marketing methods: television, newspaper, yellow books and so forth.
Why not? Well, let’s look at television and radio. They are no longer the flat lined media stream they used to be. Why do I mean by this? In radio you have XM and in television you have TiVo. Customers are now able to bypass your advertisements.
When it comes to the yellow pages and newspaper… Your customers are reverting to the internet to find what they need.
Look at these stats: in 2010 97% of local business were found by consumers via the search engines, and only 57% of local businesses were found by consumers via the yellow pages.
As you can clearly see, your customers are no longer using traditional marketing methods to find you… So, why are you using traditional marketing methods to find them?
ROI
Here’s another reason you need to invest into search engine optimization services… If you continue to use traditional marketing methods to find your customers, then, your return on investment will continue to get lower and lower and lower.
Why? It’s simple. It follows reason one. Your customers are not looking for you via the traditional methods. Nope. They have modernized their business search, and you need to modernize your customer search.
Competitors
Lastly, you need to invest into organic search because your competitors already have. You are getting left behind! And your competitors are already stealing your customers. You need to catch up to modern trends. You need to get a company website, optimize that website for search engine ranking and reap the benefits of being found via Google search.
But how can you do this? Well, you can outsource your search engine optimization to an internet marketing company… A company which specializes in website SEO services.
So, if you are wanting to get high rankings within Google’s search engine, you need to find yourself a really good SEO consulting company. Why? So you can do what you do best — running your business.
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high rankings
- top 10 ranking
Do you have a small business? Sure you do. Otherwise you wouldn’t be reading this article. Well, I have some news for you! Traditional Marketing Is Dead But you knew this already, right? This is why your radio ads no longer work. This is why your television ads no longer work. This is why your newspaper ads no longer work. This is why your mailing flyers no longer work. Fact is, newer technology has bypassed your advertisements, and you’re no longer getting new customers from the same mediums. Check it out: What’s the purpose of XM? To bypass your radio ads. What’s the purpose of TiVo? To skip your commercial ads. How many people are subscribed to the newspaper and read your local ads? Zilch. How many of your postal ads end up in the dumpster? 100% of them. So, where are your customers at? If they are not looking for your business on the radio, television or newspaper… Then where are they looking for you at? Simple. The Internet 97% of your customers are looking for your business on the Internet. Only 57% of your customers are looking for you in the Yellow Pages, and even less for the other traditional marketing mediums. So what’s the solution? If your customers are no longer looking for you via offline marketing methods, and they are searching for you online… What do you do? Well, it’s simple! You go looking for your customers online. And what’s the best way to do that? Via organic search engine marketing. You see, in 2011 there were over 17 billion searches performed EACH month online via the different search engines. When one does a search for “commercial lawn mowers” what will they find? Will they find your company, which sells commercial lawn mowers, or will they find your competitor? Chances are, the latter. If you’re not practicing organic search engine optimization, then, you are losing customers AND wasting marketing dollars. You can easily increase your search engine ranking and reach the top 10 ranking within Google if you perform proper search engine optimization tactics. And fact is, your customers are only looking at the top 10 ranking websites on Google… They are not looking deeper into the listings. So, why should you invest your marketing dollars and time into organic search engine ranking? Well, it’s to reach the top 10 ranking of course, but why perform this type of marketing as opposed to other online and offline marketing methods? Let’s check it out. Here are 3 reasons you need a top 10 ranking today! FREE Traffic for a Lifetime Fun Fact: “88% of online search dollars are spent on paid results, even though 85% of searchers click on organic search results.” TRANSLATION: “You will get more customers from organic search than paid search… for the dollars spent.” There is one marketing method called Paid Per Click, PPC, marketing. This is where you advertise online, and you only pay for the ad when a potential […] - website seo services
Are you a local business owner that just may be confused about what local website SEO services can do for you? With today’s fast paced lifestyle, when people want an answer they want to microwave the fastest way possible! Your customers are going to either their computer or their phone. Once there, they are going to look for your business. So, let’s say you are a plumbing business. They are going to type in “plumber in Cincinnati, Ohio” on their computer into Google’s famed search engine, and they will see which plumbers pop up in the results… Will you be one of them? Or, they are going to use their smart mobile phone and simply say, “Find me a plumber.” Because the phone already knows their location, they will find the closest plumber in the area whom has already performed some smart website SEO services on their business’ website. All the businesses that appear on the top 10 ranking of these search results do not show up by simple accident. You see, it is a fine science getting a search engine ranking via organic search or Google Places. Local website SEO services simply means, strategies that target your business so that it’s visible to the local people who are searching for your businesses online, and who are physically near your business. And who is looking for your business online? EVERYONE You see, 97% of your customers are using the Internet to find you, and only 54% are looking for your business via the Yellow Pages… and even less are using other traditional marketing methods, such as: radio, television, newspapers and etc. This “magic” targeting of your business online is done via multiple ways. Such as, creating and optimizing a small business blog with the right targeting keywords. Creating links and adding backlinks which are relevant to your business. Social video marketing, and placement in local article directories. Developing and managing social media accounts, like Facebook and Twitter. And so much more! So, you can consider Google, Yahoo, Bing and the other search engines the new “Yellow Pages”. And this brings us to the two only reasons you need website SEO services: Losing Customers As it stands now, you are losing customers. They are no longer looking for your business via the newspaper, Yellow Pages, radio, television and all those other traditional offline marketing methods. Nope. They are searching for you online… at the search engines. So, you need to reinvent your marketing plan and include the search engines. Cost Effective Utilizing traditional advertising methods will continue to give you a lower and lower Return on Investment (ROI). You are spending a fortune in dollars for overplayed offline marketing methods, and getting pennies on the return. When you use SEO optimization services, you will increase your ROI ten fold! You see, it costs little to setup an organic search campaign… Yet, it will yield results for months and years to come after no new marketing dollars are flowing into the […] - seo services
Okay. So, you’re the owner of a small business? Whether you own a local barber shop or the best lawyer’s office in town… You’re in need of something, and that something is more customers and clients. But how will you go about getting new customers? You could utilize traditional marketing which has proven to be non-working, or you could take a huge leap into the modern world… A world where the Internet rules, and search engines are the caretakers. No longer do we use the phone book to find local businesses. Nope. In this modernized world we use our laptops, mobile phones, tablets and so forth to find what we’re looking for — online. Let’s think about it for a moment. When you, as a customer, need to find something… When you need a product or service, and don’t know which businesses sell what you’re needing… What do you do? Let’s say there’s a new movie out which you really really want to go watch at the big silver screen. So, you need to find a local movie theater which will be hosting the movie. You begin a 15 minute scavenger hunt searching for your outdated yellow pages. Once you find the phone book IN THE LAST PLACE you looked, you now have to do a manual search for the service or product you need. So, you begin to look up “movie theaters”. Once you do find the “movie theaters” section… The yellow pages instructs you to look under “theaters”. Now, you have to redo your manual search. Once you do find the movie theaters and their listed phone numbers, you begin to call a few of them. Two of the phone numbers you called went to a “wrong number” message. Because your yellow pages is outdated, and because you will not get a new one until next year, you were unaware of the phone number change… And you still do not know the correct number to call. What do you do? Now that you understand your phone book is outdated, you get on your mobile phone and do a Google search for local movie theaters. You get INSTANT results with several different local movie theaters. And you know the numbers WILL work BECAUSE Google Local search is updated on a regular basis. That’s the power of Google. You type in what you want to find, and it spits out relevant information INSTANTLY which you are looking for. But have you ever stopped to think about how those results were developed and ranked within the search engine? How is it when you search for “dog food” you actually get a list of results which are all about dog food or something related to dog food, for instance dog training services. You see, when you do a search for dog food, Google does some behind the scenes search engine ranking for the term “dog food”. Then it will spit out and return the top 10 ranking results which were “organic” […] - organic search
As we move into the 21st century, having an online presence is becoming more and more important. Why? Because more and more people are not only researching the products and services they want on the web, but they are expecting to buy these products and services online as well. Take Wal-Mart for example. They are no longer an offline ONLY company. They are now one of the largest online retail companies, too. You can go to Walmart.com and purchase goods to be sent directly to your home, or have it delivered for free to a nearby Wal-Mart store. So, it goes without saying that no matter how good your website might be, without a proper strategy and solid plan for getting some targeted traffic to your website… You’re just not going to get a good return on investment. But this is obvious, isn’t it? Sure it is, or you wouldn’t be researching how to improve your website’s search engine ranking. Well, even if you are aware that you need SEO services, you might not be aware of some of the common pit falls that plague your optimization efforts for organic search. The 3 biggest organic search mistakes: 1. Not having enough quality content Too many websites and blogs do not have enough quality content on their web pages. They are either using too many keywords and writing for robotic spiders, or they are writing just a couple hundred words per article. Instead of writing for search engine “spiders” you need to write for people. When you write for search engine robots, your content speech becomes broken and hard to understand for your readers. In the old days, this was the norm, and it was one way to beat the “system” and get a higher search engine ranking. But Google has become smart to this tactic, and they have developed newer, smarter ranking algorithms. Now, to get into the top 10 ranking… You have to write smarter. You have to create content that is both human friendly and robot friendly. 2. Not using anchor text properly When you link to another area of your website, or to another website all together… How do you do it? If you are like 90% of website owners that have no clue about how organic search works, then, you might just use “read more” or “click here” as your link text. For instance, let’s say you want to share a website article with your readers. You might say, “To discover more about how to train your dog to sit, click here.” (The underline words are the links.) Sure, it makes perfect sense to your readers, but like I mentioned in the last mistake… You have to write content for both readers AND the search bots. So how about this instead, “To discover more about how to train your dog to sit, click here.” Now you have the keywords linked to the website you are sending your readers to. And search spiders LOVE this! Why? […] - search engine ranking
Let me ask you a question. What is the purpose of Search Engine Optimization, or SEO? Well, it’s to get a high search engine ranking, of course. Mistakes, unfortunately, which you make along the way will have an adverse effect on the success of your SEO campaign. The end result? A low search engine ranking. SEO is not a nuclear science, but you must have a certain level of understanding in order to implement it’s techniques properly. This is why I have put together a few common SEO mistakes you should avoid. Here are 4 common SEO mistakes to avoid: No Keyword Research Keywords are an important part of the whole search engine ranking process. Keyword’s will shape the entire campaign. They are used throughout the whole content creation phase, and they will appear within anchor texts. Well placed keywords will increase your search engine ranking, and it will possibly give you a top 10 ranking for certain keywords and key phrases. Keywords are essentially the lifeblood of SEO. So, if you are using the wrong keywords, you will kill your organic search efforts. It will result in missed opportunities for high search engine placement, and in bad traffic that will not convert. Therefore, proper keyword research is essential to the success of your SEO campaign. Bad Content If keywords are the lifeblood of your SEO efforts, then, content is the heart. If you have no content, then, there is nothing to “optimize”. If there is nothing to optimize, then, there is nothing for the search engines to capture. Back in the early days of the internet, it was okay to write your content with the robots in mind, and most websites were almost unreadable by humans… But the spiders LOVED those websites. Today content is king! The purpose of Google is to deliver quality content within their search results. Therefore, Google has had to evolve their search algorithms. Now Google’s spiders are more humanized than ever before. No longer can you write for the spiders, but you MUST write for the reader. Keep that in mind. Do not over use your keywords. If you do, you will get a lower search engine ranking. Publishing low quality content can actually do more harm than publishing no content at all. How do you combat this? Just publish for your readers. When you do this, everything else will fall into place. Building the Wrong Links Just like your content, link building will need to be focused on quality. One link back to your site from a well respected and trusted industry website is worth WAY more than one hundred links from low quality article directories. Contrary to the popular belief, it’s not all about quantity… It’s all about quality. Google and the other search engines will reward you for quality. Not Leveraging Social Media SEO and social media, like Facebook, are no longer two separate entities. Fact is, the search engines have been incorporating certain social signals into their ranking algorithms […] - search engine optimization services
Times are changing. Cars are getting faster and smarter. Microchips are getting smaller and more powerful. Televisions are getting thinner and brighter. Why? It’s all because the advancement of modern technologies. The same is true when it comes to how you market your business. You could use traditional newspapers, yellow pages, radio ads and so forth… But these traditional marketing methods are not effective any longer. Why? Simply because your customer base is no longer looking for you using these old methods. Check out these three reasons why you need to capitalize and use modern SEO services and not your traditional marketing methods: Be Found As mentioned just a moment ago your customers are no longer looking for your business via traditional marketing methods: television, newspaper, yellow books and so forth. Why not? Well, let’s look at television and radio. They are no longer the flat lined media stream they used to be. Why do I mean by this? In radio you have XM and in television you have TiVo. Customers are now able to bypass your advertisements. When it comes to the yellow pages and newspaper… Your customers are reverting to the internet to find what they need. Look at these stats: in 2010 97% of local business were found by consumers via the search engines, and only 57% of local businesses were found by consumers via the yellow pages. As you can clearly see, your customers are no longer using traditional marketing methods to find you… So, why are you using traditional marketing methods to find them? ROI Here’s another reason you need to invest into search engine optimization services… If you continue to use traditional marketing methods to find your customers, then, your return on investment will continue to get lower and lower and lower. Why? It’s simple. It follows reason one. Your customers are not looking for you via the traditional methods. Nope. They have modernized their business search, and you need to modernize your customer search. Competitors Lastly, you need to invest into organic search because your competitors already have. You are getting left behind! And your competitors are already stealing your customers. You need to catch up to modern trends. You need to get a company website, optimize that website for search engine ranking and reap the benefits of being found via Google search. But how can you do this? Well, you can outsource your search engine optimization to an internet marketing company… A company which specializes in website SEO services. So, if you are wanting to get high rankings within Google’s search engine, you need to find yourself a really good SEO consulting company. Why? So you can do what you do best — running your business.
- top 10 ranking