Effective Ways to Use Facebook for Your Business Marketing

There are many ways to effectively use Facebook to market your business and reach out to your consumers. The only problem is, many businesses simply don’t.

• Studies show over 40% of small business DO NOT have a presence on Facebook.
• The same studies show over 35% of those small businesses are not very active on Facebook.

 

Solution

The #1 WAY to integrate Facebook into your business is to– actively be on Facebook.

First, you must make sure you have a Facebook Page for your business, not a regular user profile page, you need a page independent of your Facebook profile (that’s the number one mistake many business owners make).

Secondly, with Facebook at 900+ Billion users all over the world (162+ Million in the U.S. alone) you definitely have the opportunity to increase your brand’s awareness online. You simply want to use Facebook in the same way you use your website blog. You want to provide TRUE value to your consumers, whether it be to promote a service, product, promotional deal, special event, or simply provide useful content.

Chances are if you’re not enjoying your Facebook post, neither are your visitors and potential future clients.

Don’t hesitate to create a daily post on your Facebook page through out the week. Share your blog post on your timeline. Have your close associates, colleagues, friends and inner circle “LIKE” your page, comment on and share your content.

The Obvious

The more people “LIKE” your page, the more people see your post.

The NOT So Obvious

We know that there are millions of folks out on Facebook– friends, family, colleagues, neighbors and businesses. So the theory is simple, the more “LIKES” you have, the more people see your post, therefore the more people see your marketing message.

However, due to recent Facebook marketing changes, it’s not just the number of LIKES that matter, it is the number of friends those folks that LIKE your page have, “Friends of Fans”. Now this can get pretty sticky, so stick with me.

When someone likes your Facebook business page, their friends see an update on their timeline wall of your LIKING a business. That’s obvious.

What hasn’t been to obvious is, when a FAN (person who LIKES your page) comments on your most recent post, that fan’s friends see the comment of your post on their timeline wall. Whether they have LIKED your page or not, since they are “friends” with your FAN, now they are seeing your post, therefore extending your message.

The essence of Facebook marketing to not only to post messages and promote deals, it is to generate exposure by creating conversation on your post. It is estimated that your can double the range of your marketing message by creating conversation.

Let’s say you have 100 FANS, therefore based on the average formula, your message can reach 200 people, however that’s not including the number of friends your fans have and their friends– and their friends. It can get pretty complicated, but I hope you’re noticing a trend, because the more FANS you have and the more folks comment on your post, more people your marketing message is reaching. It’s all about MORE! You’ll be surprise how quickly your brand can spread.

Now there’s many other reason that can benefit your business by integrating your business into Facebook and other social media platforms, however we hope we’ve provided the obvious and simplistic reason why your business needs to be on Facebook.